Sports Business

Rory McIlroy won the Masters, finally. The roars told the story

AUGUSTA, Ga. — A concoction of sweaty bodies and long-lens cameras was deadlocked in the upper left-hand corner of the…

3 weeks ago

Masters fashion: Stretching the concept of quiet luxury underneath a giant oak tree

Follow live coverage of the final round of the 2025 Masters AUGUSTA, Ga. — The Masters will never be cheugy. It…

3 weeks ago

Carlos Alcaraz’s ‘My Way’ documentary trailer and a tennis tweener trick shot from heaven

If a player hits a running trick shot to save a break point, but later gets broken off three unforced…

3 weeks ago

Why Lewis Hamilton feels revitalized at Ferrari: ‘I’m exactly where I’m supposed to be’

When Lewis Hamilton put on his Ferrari race suit for the first time ahead of his maiden test for the…

2 months ago

How Cristiano Ronaldo and Lionel Messi’s sons became pawns in viral betting ploy gone awry

The graphics sprang up across social media, some in the yellow and blue of Saudi Arabian team Al Nassr, others…

2 months ago

Are NFL players as college coaches here to stay? Why DeSean Jackson, Michael Vick can work

Rodell Rahmaan has seen enough man-on-the-street interviews on social media to know he wants to do one. He’d love for…

2 months ago

Q&A: Rose Zhang on her TGL investment, the LPGA’s future and slow play

There are a lot of things to admire about Rose Zhang. Before turning pro two years ago, she was arguably…

3 months ago

Remembering Wilt Chamberlain’s 1 year with the Globetrotters: A ‘childhood dream’

(Editor’s note: This week, in honor of Black History Month, The Athletic will highlight the Harlem Globetrotters and their contributions…

3 months ago

NCAA committee recommends adding flag football as emerging sport for women

An NCAA committee recommended on Wednesday adding flag football to its emerging women’s sports program, a significant step toward it…

3 months ago

Football and social media: What next for players and clubs in a changing landscape?

Erling Haaland has posted only once on X in the past two weeks.The message was unremarkable and safe but notable…

3 months ago