Angelika Warmuth | Reuters
“If we need to make adjustments to comply with anything, we will make sure that we protect our presence and our business in the U.S.,” CEO Ola Kaellenius said, as the company reported second-quarter results. “We are not naive about the geopolitical environment and the competition between the United States and China.” Kaellenius said the company was monitoring the U.S. debate closely and was “deeply involved” in talks with relevant parties. Chinese carmaker BAIC Group and Geely’s billionaire founder Li Shufu together hold nearly 20% of Mercedes’ listed shares.
Faced with plunging sales in China, where the company and its German peers have fallen behind in a rapid shift to electric vehicles, Mercedes is building up local production in the U.S., where demand for its traditional cars remains high. At a time when the Trump administration is also pressuring foreign companies with tariff threats, Mercedes has pledged over $7 billion in investments in its U.S. operations, including $4 billion through 2030 to boost SUV production at its Alabama plant.
Kaellenius said the company could set up engine production in the U.S. depending on the outcome of a North American trade pact revamp currently under negotiation, which could possibly include U.S.-specific content rules for vehicles in the region.
Mercedes has good reason to protect and even expand its U.S. footprint. Sales there grew by 15% in the first six months of the year, helping to offset some of the pain in China. The combustion engine cars popular there, meanwhile, earn the company fatter margins compared to costlier-to-produce EVs. “If you are manufacturing locally in the U.S., it is a licence to print money,” said independent automotive analyst Matthias Schmidt.
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