The software vendor was expected to reach annual sales of $59.2 billion by that time, according to analysts polled by LSEG.
This year’s Dreamforce lands at a pivotal moment for Salesforce, which has had a rocky year due to concerns about artificial intelligence hurting its business but has rebounded of late.
“There’s certain moments in our industry where everything is changing, and this is that moment for enterprise,” said Marc Benioff, the company’s co-founder and CEO. at the event.
The SaaSpocalypse narrative, which started gaining traction in 2025, punished Salesforce and other software companies as frontier AI models became increasingly powerful. In its latest earnings report last month, Salesforce quieted the skeptics by reporting better-than-expected results and issuing an uplifting forecast.
Profit was boosted by a $2.6 billion gain on strategic investments after the company bet on Anthropic. The stock jumped almost 23%, its best performance since 2020. Salesforce also announced Claudeforce, which allows organizations to work with Salesforce data in Anthropic’s Claude.
Days earlier, Benioff bragged about two executives who were returning to Salesforce after stints at OpenAI.
This week Benioff kicked off Dreamforce by bringing onstage the AI industry’s most powerful executives, including OpenAI’s Sam Altman, Anthropic’s Dario Amodei and Nvidia’s Jensen Huang. Salesforce executives promoted a new AI reasoning model called Koa that’s based on a model from Nvidia, and they showed off elaborate custom dashboards containing Salesforce data that’s accessible in Claude.
Up to 1,000 clients have signed up for the beta version with Claude, Patrick Stokes, Salesforce’s president of applications and marketing, told investors and analysts on Wednesday.
Meanwhile, in the past three months, Slack, the team communications app Salesforce acquired for $27.1 billion in 2021, has emerged as a hub for communicating with AI agents, said Alexa Vignone, the company’s president and chief revenue officer.
“I’m not going to use the word ‘SaaSpocalypse’ anymore,” said Miguel Milano, Salesforce’s operating chief, at the event. “I hope you don’t either, and the market will come to its senses, little by little.”
WATCH: Don’t want AI companies to run into the same issues as social media companies, says Salesforce CEO
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