Shopify is poised to bounce back as a potential boom in autonomous shopping and other artificial intelligence-fueled technology bolsters its business, according to Stifel. The investment firm upgraded the e-commerce name to buy from hold. It also hiked its price target on shares to $150 from $110, suggesting nearly 22% upside from Thursday’s close. “Shopify’s outsized [gross merchandise value] growth is clear evidence of consistent share-gains, which we believe will accelerate as agentic commerce proliferates,” analyst J. Parker Lane wrote. “Management explicitly frames strength as broad-based across geographies, merchant sizes and channels, versus any single driver.” Agentic commerce refers to the use of artificial intelligence-powered bots to find and purchase goods on behalf of a consumer or business. The global agentic AI market is projected to grow to $24.5 billion by 2030, according to a recent report from market research firm Grand View Research. Despite those expectations of growth, monetization of AI in retail “is early,” Lane noted, suggesting that its impact on shares will likely take time to fully materialize. “Every client is exploring agentic commerce, and Shopify has made it easy to adopt, with a ‘flick of a button’ to enable,” Lane wrote. “It’s an emerging new channel that merchants are still figuring out, with agent-driven traffic still challenging to measure, and certain products not being a good fit relative to more retail/consumer goods.” Nevertheless, the analyst said “AI adoption is real,” and it could eventually soon drive considerable upside to Shopify’s shares. Stifel’s call falls in line with consensus on Wall Street. Of the 47 analysts covering Shopify, 36 have a buy or strong buy on the stock. Shares have fallen 23% in 2026.
