There’s a big buy-the-dip opportunity in shares of StubHub that investors need to capitalize on, according to Guggenheim. The firm upgraded the ticket reseller to buy from neutral. It also raised its price target on shares to $12.50 from $8.50, implying upside of 34% from Monday’s close. StubHub shares have tumbled more than 31% this year as concert and event sales remain depressed. But analyst Curry Baker thinks the worst has passed for the stock, especially as the World Cup approaches. STUB YTD mountain STUB year to date “Our view is that 1) Stub has reset Street expectations for this year and next year, 2) the bar is extremely low on Direct Issuance and Advertising, therefore any progress would represent upside optionality, 3) several items should accelerate growth starting in 2Q through 2H26 (World Cup, lapping all-in pricing, easy 4Q comps,” Baker said in a note. “We expect the World Cup (most of the benefit falls in June/ July), lapping all-in pricing (May), and easy 4Q comps to benefit growth for the remainder of the year.” Shares also rallied more than 13% on Thursday on the back of better-than-expected first-quarter results, marking their best day ever. StubHub went public in September. The stock rose more than 4% following the Guggenheim upgrade. Most analysts covering the stock disagree with Baker’s thesis, however. Of the 15 who cover it, nine rate it a hold, according to LSEG.
